Learn How a Holistic Content Strategy Can Help Transform Your Blue Collar Business TODAY!

✅ Build Trust and Authority

✅ Increase Conversions While Making Sales Easier

✅ Reduce The Stress of Marketing and Focus on What You Enjoy

✅ Boost business in ANY economy with our strategic content

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"Exactly what you're looking for"

As a business owner myself, I can say that Jeb is exactly what you are looking for as far as content creator. He is not only professional and takes pride in his work. He also comes to the table with ideas on how to improve your content without blowing your budget. I have and will continue to recommend Jeb and his team to other businesses.Reply

- Hunter Cutright

"Top-notch media services"

Burt Media has exceeded my expectations with their professionalism, guidance, and insights. From the start, their strategic approach and deep understanding of the media landscape have been invaluable. The team is always available, providing expert advice and support, making the entire process seamless. Their dedication to excellence is evident in every interaction. I highly recommend Burt Media for their top-notch media services and unwavering commitment to success.

- Mike Kodweis

"Absolute ace in the hole for our team."

BURT has been an absolute ace in the hole for our team. Their team is full of energy and a gritty, resourceful spirit. They get it, AND they get it done.

Every step of the way, they've been professional and warm. They are comfortable leading everything or taking direction. Give them a chance to show you what they do, and you won't be disappointed. They've been nothing short of a revelation.

- Gil Templeton

What all Blue Collar Businesses Should Understand About Content...

Written by Jacob Burt (Jeb) - Founder at BURT.

5 Game-Changing Benefits of Video for Blue Collar Businesses

The trades, construction, and skilled labor industries are the backbone of America. Yet, many blue-collar businesses still rely on word-of-mouth and traditional methods to showcase their work. In a world driven by digital transformation, video has become one of the most powerful tools to build trust, attract customers, and showcase expertise. Here’s why businesses in construction, contracting, skilled trades, and manufacturing should leverage video today.

Authenticity That Builds Trust

Your business isn’t just about tools, trucks, and job sites—it’s about the hardworking people behind the work. Video gives you the power to show real craftsmanship, highlight your team, and share customer testimonials. Whether you’re a general contractor, an electrician, or a custom fabrication shop, potential clients want tosee the people they’ll be working with before they make a decision. Video helps build that connection instantly.

Training That Saves Time and Money

Bringing in new employees? Teaching a complex process? Instead of long-winded manuals or one-on-one explanations, video simplifies training. Step-by-step job site walkthroughs, equipment demos, and safety procedures can all be captured in video form—ensuring consistency and reducing onboarding time. For industries with high turnover, video keeps training efficient, engaging, and scalable.

Faster Sales and More Job Bookings

Customers don’t want to guess what your work looks like—they want to

see it in action. A well-produced video showcasing your latest roofing project, custom welding job, or HVAC installation instantly sells the value of your work without long explanations. Instead of just talking about your expertise, video allows customers to experience it visually—making decisions faster and leading to more booked jobs.

Higher Engagement and Brand Awareness

Let’s be real—most people scroll past text-heavy posts. But video stops them in their tracks. Whether it’s a time-lapse of a construction project, a behind-the-scenes look at your shop, or a simple "before and after" of a remodeling job, video content captures attention better than anything else. For blue-collar businesses, this means more eyes on your work, more shares, and more potential customers finding you online.

Standing Out from the Competition

How many local tradesmen, contractors, or service businesses in your area are actually using video effectively? Probably not many. That’s your opportunity. Video sets you apart from competitors still relying on outdated marketing. If a customer is choosing between two companies, and one has a professional, engaging video showing their work, while the other has only a basic website or word-of-mouth referrals, who do you think they’ll trust more?

The Time to Leverage Video is NOW

Let’s face it: the blue-collar industry isn’t known for embracing digital marketing—but that’s exactly why video is your secret weapon. While others are still relying on traditional advertising, you can get ahead, build trust faster, and book more jobs

by letting video do the talking for you.

If you’re ready to take your business to the next level, now is the time to invest in video. Whether it’s training, sales, or brand awareness, video is the tool that will set you apart.